Ordinary people consider ugly scientists more intelligent, the study showed

© RIA Novosti / Alexander Demyanchuka in fotoboekroemenie painting depicting albert Einstein in the Central district of St. PetersburgOrdinary people consider ugly scientists more intelligent, the study showed© RIA Novosti / Alexander Demyanchuka the image Bank

Unusual social study showed that ordinary people consider ugly scientists are more competent, intelligent and successful than their beautiful counterparts, they seem more interesting narrators, said in an article published in the journal PNAS.

«It seems that people are really using the appearance of the person as a source of information at a time when they choose and evaluate the accuracy of science news. It is unclear how this affects the dissemination and adoption of scientific ideas in society, but the rapid growth of visual media suggests that the importance of the «appearance of science» will only grow,» said William Skylark (Skylark William) from Cambridge University (UK).

The appearance of the person plays a huge role in how his life develops, it affects not only personal relationships, but also on career and position in society. In 2011 and 2013, two groups of British researchers found that beautiful people have on average a higher IQ and often get more challenging work than people with ordinary appearance.

Skylark and his colleagues decided to find out, does the appearance of the scientists themselves how much they trust people and think clear what they tell us. For this, the researchers photographed several hundred randomly selected physicists and biologists working at universities in the US and Britain, and asked volunteers to estimate their age, intelligence and attractiveness.

Using this data, the British psychologists asked wards, the owner of which photo they found the most reputable scientist and whose scientific work is most interesting.

These interviews led to interesting results. It turned out that the volunteers seemed most interesting researches of those scholars, whose face seemed to them the most beautiful, but the most intelligent and trustworthy they considered unsightly or ugly researchers.

Overall, it was a classic stereotypical image of a scientist is an ugly male, aged, any race, and ethnicity. Women and handsome young men are much less likely seemed the volunteers as «advanced» scientists as older men-genetics or physics.

Despite this, scientists often beautiful attracted the eyes of the volunteers when I offered to read a few stories about the discoveries. It was typical and short popular scientific movies, radio broadcasts and other methods of presenting information.

Why is this happening, scientists still do not know, but plan to reveal the roots of the ambivalent attitudes to science and scientists in future studies. In any case, this factor, according to Skylark, should be used in the preparation of scientific-popular materials and promoting the importance of science to society.