Three bears in a pine forest: like a painting by Ivan Shishkin became a candy

Three bears in a pine forest: like a painting by Ivan Shishkin became a candy© RIA Novosti. E. Kogan

185 years ago, on 25 January 1832, born Ivan Shishkin, perhaps the most «popular» Russian artist.

In Soviet times, reproductions of his paintings hung in many homes, and the famous bear with the paintings «Morning in a pine forest» has moved to the wrappers of chocolates.

Paintings by Ivan Shishkin still live its far from the Museum space, life. What role in history played by Vladimir Mayakovsky and how the bears Shishkin got to wrap the pre-revolutionary candy — in the material RIA Novosti.

Three bears in a pine forest: like a painting by Ivan Shishkin became a candy© RIA Novosti. Yu Gurability in fotoracconti Ivan Shishkin
Deuce arithmetic

The famous painting by Shishkin in the people called «Morning in a pine forest», «Pine forest» and even «the Three bears» (despite the fact that the bears on picture four). Largely this stems from the sweets: a new «life» to the product Shishkin candy «Bruin Bear» and chocolates «Three bears».

Recipe of the candy and its packaging, appeared before the revolution, when the factory was called «einem» — named after its founder, a German, Ferdinand Theodor von Einem. It is a lot of effort put in advertising products and created a series of sweets, including «Russian artists and their paintings».

The factory agreed with Pavel Tretyakov, who at that time belonged to the painting «Morning in a pine forest», and placed a reproduction of Shishkin on the wrapper.

Three bears in a pine forest: like a painting by Ivan Shishkin became a candy© RIA Novostinearly «Bruin Bear» factory «Red October»
«Get A Savings Account!»

In Soviet times, the design of the wrapper has not changed, but the «Bear» became the most expensive delicacy in the 1920s of pounds of candy sold for four rubles. From candy, there was even a slogan: «If you want to eat the «Bear», get yourself a savings account!». This phrase of the poet Vladimir Mayakovsky even started printing on the wrappers.

Despite the high price, the delicacy and demand by buyers: painter and graphic artist Alexander Rodchenko was even immortalised on the building of Mosselprom in Moscow in 1925.

In the 1950s candy «Bruin Bear» went to Brussels: factory «Red October» participated in the world exhibition, and received the highest award.

Art in every home

But candy story «Morning in a pine forest» is not limited. Another popular destination in Soviet times, were reproductions of classical works of art.

Three bears in a pine forest: like a painting by Ivan Shishkin became a candy© Photo: Public DomainИван Shishkin. «Rye». Oil on canvas. 1878.

Unlike the oil paintings they stood cheaply and sold in any bookstore, so it was accessible to almost every family. «Morning in a pine forest» and «the Rye», another popular painting by Ivan Shishkin, adorned the walls of many Soviet apartments and villas.

«Bears» were on the tapestries — a favorite detail of the interior of the Soviet man. For a century, «Morning in a pine forest» has become one of the most recognizable paintings in Russia. However, the casual viewer is unlikely to remember her real name.

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