In Moscow 6-8 June advertising festival «Silver mercury»

© RIA Novosti / Ramil to Setdiscoverable in photobacteria building in Moscow. Archival photoIn Moscow 6-8 June advertising festival «Silver mercury»© RIA Novosti / Ramil to Setdiscoverable the image Bank

Festival of advertising and marketing communications «Silver mercury» will be held in 17-th time in Moscow from June 6 to 8, organizers said.

Business and entertainment program of the festival, which will take place in Tesla Place, focused on market professionals and aspiring advertisers, as well as the fans and admirers of the advertising industry.

The business program includes a competition of advertising and marketing projects for the award «Silver mercury», 120 hours of lectures, workshops and discussions 180 leading advertisers and marketers of Russia in the framework of the 44 sections, covering all relevant areas of advertising and marketing, film, theater, literature, contemporary art and architecture.

In addition, there will be organized exhibition of advertising technologies, «the Museum of memes» and exhibition of posters, dedicated to the 20th anniversary poster, which became a meme — «Life is good».

The contest «Silver mercury» covers the entire spectrum of advertising in various business areas. Among the participants — advertising agencies, their clients, charitable foundations and government organizations.

The winners will be able to submit their projects to the competition, The Globes Awards, organized by the International Association of marketing agencies (MAAW), whose interests represents «Silver mercury». The jury is composed of 200 leading experts in the field of advertising and marketing.