Lower prices for Crimean wine «Massandra» has caused a buying frenzy

© RIA Novosti / Sergey Mangalapura fotobanka in Massandra. Archival photoLower prices for Crimean wine «Massandra» has caused a buying frenzy© RIA Novosti / Sergey Mangalapura the image Bank

Winery of the Crimea «Massandra» on Tuesday announced the reduction of prices for products in their retail stores, which caused a twofold increase in sales, reported RIA Novosti, the General Director of the FSUE «PAO Massandra» Yanina Pavlenko.

Plans lower prices for wine in retail stores Massandra in the Crimea by 30-50% from August 1, Pavlenko said at the beginning of July.

«Action started earlier than expected and today the flow of tourists in our stores has doubled compared to yesterday. Sale, respectively, due to the promotions that we do,» — said Pavlenko.

According to the Crimean Bureau of grapes and wine, all licenses for commercial production of wines and brandies in the Crimea and Sevastopol have 28 companies. Among the most famous and largest wineries — «Massandra», «Inkerman», «Novyy Svet», «Zolotaya Balka», Alma Valley, «Koktebel», «Solnechnaya Dolina», «legend of the Crimea».


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