Russian film industry keeps a «stiff upper lip», said Medina

© RIA Novosti / Vladimir Traveloperator in fotomancer of culture of Russia Vladimir Medinsky. Archival photoRussian film industry keeps a «stiff upper lip», said Medina© RIA Novosti / Vladimir Traveloperator the image Bank

The Minister of culture Vladimir Medinsky said that in a free market the Russian film industry keeps a «stiff upper lip» and the disastrous box office can be attributed only to the end of the summer.

Previously, the newspaper «Kommersant» reported that in the summer of 2017 in the Russian hire there was only one profitable picture — Comedy «Grandma easy virtue.» The Minister of culture Vladimir Medinsky called last season «a failure» due to poor promotion of films before release. According to the publication, from the beginning of the year paid off only four Russian films — «Gravity», «denied», «the Bride and Grandmother of easy virtue.»

«The share of our movie rental 20%. And that — in terms of absolutely free «Gaidar’s market», which is not in any country trying to develop a national cinema. It would be a serious getprotection, the need for which has long said the Ministry of culture (France, Poland, China, and others), the figures would have been even better. In these circumstances, our film industry — well done. And the audience — a separate bow. The word «failure» can be attributed exclusively to the end of the hire this summer… in Summer, our films comes out a little, almost, alas, no advertising, and charges are therefore low,» Medinsky wrote in his microblog on Twitter.

According to him, the charges of Russian cinema to date amounted to 7 billion rubles, while a couple of years ago cinemas about the same amount earned for the whole year. Thus at the end of 2017 it is expected a new record at the box office in 1991, said the Minister.