The expert suggested measures to reduce the level of alcohol consumption

© RIA Novosti / Pavel to Listenpreise in fotoreceptor in the sales area of the supermarket. Archival photoThe expert suggested measures to reduce the level of alcohol consumption© RIA Novosti / Pavel to Listenpreise the image Bank

The decrease in the level of alcohol consumption, including the surrogate, may be affected by the withdrawal of their visual range in the shops because in this case, it will decrease interest in strong drink at all, according to the President of the Foundation «No to alcoholism and drug addiction» Oleg Zykov.

Previously «Izvestia» reported that the Russian government has approved a bill empowering authorities of constituent entities the right to limit the sales of alcohol products. The amendments relate to such goods as perfumes, cosmetics, household chemicals, fluids, windshield washing fluids for vehicles, varnishes and paints.

«The ideal is total removal of their (alcoholic beverages — ed.) out of visual range when there are no Windows, or there are specialty stores or specialty in a multidisciplinary Department store, where in addition to the directory there is nothing… It will affect the level of interest in alcohol,» said Zykov in conversation with the correspondent of RIA Novosti.

According to him, if not to take into account the level of demand, and just mechanically bans, people still continue to drink, including surrogates, despite the limitations.

«What people will drink… it affects the fashion, level of income of a particular person, and the income level in the subject. Therefore, we can see that some regions consume more legal alcohol in other surrogates. From my point of view, the decision, if it is outside the context of understanding the level of demand, if it’s not even trying to consider, but purely mechanical make such a decision, can lead to very unpleasant results,» added Zykov.