India complained about Australian advertisement with God Ganesha eating meat

© RIA Novosti / Evgeny Phonologically religious holiday Festival of Ganesha in MumbaiIndia complained about Australian advertisement with God Ganesha eating meat© RIA Novosti / Evgeny Pakhomov

The Indian Embassy in Canberra sent a diplomatic note to the Department of foreign Affairs and other departments of the government of Australia for advertising using the image of the Hindu God Ganesha eating lamb meat.

Advertising first appeared on 4 September, it is available on all major media sites. A two-minute video was produced by Meat and Livestock Australia, which is engaged in market research for Australian meat producers. According to the authors of the video, the company of representatives of the various religions, gods, prophets, founding fathers — dines at the same table, but in the end they come to the conclusion that they have one thing in common — a love for lamb meat.

Initially, the indignation began to Express members of the Indian community in Australia. Also, according to Australian media, there were complaints from other countries, including living in the United States Indians.

In the result, Indian diplomats were forced to intervene, by sending a note to the foreign Ministry, the Department of communications and the Department of agriculture to «draw their attention to offensive advertising, Meat and Livestock Australia, which insults the religious feelings of the Indian community,» reads the press release of the Embassy.

The God of wisdom and prosperity Ganesha is one of the most popular gods in Hinduism and one of the most recognizable members of the group. He is depicted in human form with an elephant head. The situation is Meat and Livestock Australia is compounded by the fact that it came on the penultimate day of the annual festival of Lord Ganesha.

Consulate of India in Sydney have appealed directly to the company Meat and Livestock Australia with a request to withdraw a promotional video. He’s still available in official accounts in social networks. The representative of the company Andrew Howie informed, before the official complaints of the Embassy, responded to criticism, claiming that by including the table of different faiths, trying to show «openness as possible», and in the course of video development was conducted «exhaustive research and consultations».

Company Meat and Livestock Australia is not the first time it appears in the center of the scandal because of their commercials. So, last year one of them is calling to have lamb on Australia Day, critics saw the call for violence against vegans, and the video for the Australia Day was offensive to the indigenous population.