Humor Sputnik appreciated at the festival in Kazan

© RIA Novosti / Ramil to Setdiscoverable in Photobacterium in the Studio radio SputnikHumor Sputnik appreciated at the festival in Kazan© RIA Novosti / Ramil to Setdiscoverable the image Bank

. News program «Pronovost» Russian radio Sputnik recognized as the best informational program in the contest of the festival «Radio without borders», which takes place from 27 to 29 September in Kazan. International festival «Radio without borders», organized by the Russian Academy of Radio is an important event in the radio industry. The festival is held to exchange experiences and discuss topical professional issues representatives of the leading radio stations of Russia and countries near and far abroad.

Speaking at the festival, the head of the Russian-language radio Sputnik Alexey Orlov has told that in society there are certain fatigue value that most of media news content. And in different regions of Russia and CIS countries the degree of fatigue is different. On radio Sputnik came up with formats that allow you to make sound serious materials easier, including by integrating in them the elements of humor. This step allowed not to lose «tired» from the news audience and attract new listeners while retaining the format and reputation of the radio station.

Radio Sputnik (part of the MIA «Russia today») shared the first place with regional radio Sputnik FM from Ufa.

«Talk radio stations are in the shadow of music: them less and less and their audience. But a news station is boring and serious content can also be exciting. This shows the growing attention of the audience to talk radio, and that podcasts in the genre «to discuss here and now» becomes only more. To be visible, not to lose but to increase the audience, we are constantly in search of. Adding a smile in our news, we have become more noticeable to the listener. Today’s victory in the competition of radio projects another indication that our experiment was a success,» said Alexei Orlov.

Radio Sputnik media group «Russia today» — information-analytical radio with clock broadcasting news and exclusive interviews, original programs on politics and Economics in Russia and abroad, expert opinions on the most topical issues, analytical commentary on events. Russian radio Sputnik winner in the nomination «the Best news radio» in the third all-Russian award in the field of RADIO broadcasting RADIO STATION AWARDS. Currently broadcasting on digital platforms and is available in FM and on the Internet.

Radio Sputnik is the main Radioastron the activities of the MIA «Russia today» — the information partner.