Director «the Last Bogatyr» explained the film’s success in theaters

© RIA Novosti / Eugene to Novostinearly in fotomancer Horinyak in the role of Ivan in the film the Last hero directed by Dmitry Dyachenko. Archival photoDirector «the Last Bogatyr» explained the film’s success in theaters© RIA Novosti / Eugene to Novostinearly the image Bank

Dmitry Dyachenko, Director became the highest grossing Russian release of the film «Last hero», explained the incredible success of the picture, its proper positioning as a family movie and a successful advertising campaign.

As earlier informed portal kinobusiness.com the movie «Last hero» ahead of «Stalingrad» by Fyodor Bondarchuk and became the highest grossing film in history at the Russian box office, collecting for the month 1,672 billion.

«There’s a lot of different factors. First, it’s a good movie, and secondly, it very well positioned as a family movie, not as children. It is, in fact, was created for a family audience. Originally the script was written so that the jokes were understandable and six year old children and the older generation,» said Director of RIA Novosti.

According to him, the company is also Disney, which produced the film, properly advertised, which was watched by about 33 million viewers in one year.

© RIA Novosti / Eugene to Novostinearly in photosangelina Yakovlev in the role of Baba Yaga, Ekaterina Vilkova in the role of barbarians and Mila Selacka in the role of Vasilisa in the movie «Last hero» directed by Dmitry DyachenkoDirector «the Last Bogatyr» explained the film’s success in theaters© RIA Novosti / Eugene to Novostinearly in photosangelina Yakovlev in the role of Baba Yaga, Ekaterina Vilkova in the role of barbarians and Mila Selacka in the role of Vasilisa in the movie «Last hero» directed by Dmitry Dyachenko

 

«This is important, because people knew and were waiting for the movie. Without Disney, without a massive advertising campaign would not be such a success, it was absolutely obvious,» — said the Agency interlocutor.

He added that it was also correctly chosen the release date of the movie was released he went before the school holidays. And the date picked out, fearing a similar release date expected a different audience, «Matilda» by Alexei Uchitel.Director «the Last Bogatyr» explained the film’s success in theaters

In the story «the Last hero», an ordinary guy Ivan by chance tolerated from a modern Moscow to a fantastical land of Belogorye. In this parallel world live heroes of Russian fairy tales, magic is an integral part of life, and disputes are resolved by the battle in the giant swords. Unexpectedly, Ivan finds himself in the heart of the struggle of light and dark forces. The film starred Viktor Horinyak, Mila Sivickaja, Ekaterina Vilkova, Elena Yakovleva, Konstantin Lavronenko.

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