The expert told about the reasons for a record of charges of the film «the Last hero»

© RIA Novosti / Eugene to Novostinearly in photosangelina Yakovlev in the role of Baba Yaga, Ekaterina Vilkova in the role of barbarians and Mila Selacka in the role of Vasilisa in the movie the Last Bogatyr directed by Dmitry Dyachenko. Archival photoThe expert told about the reasons for a record of charges of the film «the Last hero»© RIA Novosti / Eugene to Novostinearly the image Bank

The film «Last hero» Dmitry Dyachenko managed to become the highest grossing in Russia due to the successful date of the release, the lack of strong competitors and a good advertising campaign, told RIA Novosti analyst of the company «Movie research» Alexander Luzhin.

As earlier informed portal the movie «Last hero» Dmitry Dyachenko ahead of «Stalingrad» by Fyodor Bondarchuk and became the highest grossing film in history at the Russian box office, collecting for the month 1,672 billion.

«The first, which resulted in good attendance and fees the film «the Last hero» — a good release date of this film in hire. He came out just before the autumn school holidays, however, he was deprived of strong competitors, focused on children’s audience,» said Luzhin.

He noted that in parallel with «the Last hero» came out «Fixies: Big secret», which is aimed at all children and some foreign films, for example, «We are monsters», which is not so much PR and not had significant advertising support, and their content is not particularly could be the competitors «Last hero».

«Accordingly, this film managed to hold in the repertoire of the cinemas during the autumn holidays, with a rather high share of sessions. This is a very important factor that has allowed the film to a lot of cash. In addition, the film itself is well made, it is not only focused on children in middle age, but with interest looks their parents and young people. That is fairly significant impact for good «sundress» this film and, accordingly, resulted in an influx of new viewers,» — said the Agency interlocutor.According to him, many cinemas even increased in the course of show of this film the number of sessions, because the flow of visitors was quite high. The third success factor of the movie was good advertising campaign. There have been a number of interesting findings, in particular finding related to advertising of this film on the territory of the stores, where they were placed posters and cardboard figures of the main characters, which naturally attracted primarily to children. «We have such an interesting time with is a kids film not met,» said Luzhin.