The CEC approved the logo of the presidential elections in 2018

© RIA Novosti / Alexei Codecoverage in photobacteria visual concept of informing of voters on presidential elections of the Russian FederationThe CEC approved the logo of the presidential elections in 2018© RIA Novosti / Alexei Codiscovered the image Bank

The CEC chose the logo and colors of the information campaign for the elections of the President of Russia which will take place on 18 March 2018, the presentation of the visual concept took place on Wednesday.

The developers managed to beat the number of matches in the date of the election, use all the colors of the Russian tricolor, although predominant in the campaign is white, symbolizing, according to the head of the Agency Ella Pamfilova, the purity of elections, which will seek the CEC.

«The color of the campaign, all the slogans, slogans that will be on outdoor advertising, the color white, symbolizing the purity of elections, we strive. Our color — color white,» — said Pamfilova during the presentation.

She shared some other ideas that will accompany the awareness campaign. For example, each of the 880 thousand members of election commissions operating in Russia, will be a special sign made while caring about the nature.

«Look what we invented. We have a sign of each of the 880 thousand members of election commissions, this distinctive sign. Since we are the boomers, it is made of recycled paper recycled, one tree is not suffered», — said the CEC head.

During the presentation introduced the logo of the upcoming campaign. In the upper part — the inscription «2018марта» reflecting both the year and the date of the election; the number 18 is in red, the rest of the numbers and letters in blue. Just below in the left corner under each other are three words: «presidential elections of Russia», and «highlighted» all of these words ribbon in the colors of the Russian tricolor.

The Agency «IMA-consulting», which won the competition to develop the concept, initially developed more than a hundred variants of the logos, of whom later chose ten and then conducted a special study through the focus groups; in the end it was determined this logo.

Participants of the presentation to the CEC, among whom were representatives of political parties and journalists also were asked to choose from ten options of logos — vote for your favourite by checking the box in specially made for this Bulletin and dropping it in a e-box.

The opinion of participants, the results of these «elections» were similar to the results of the focus groups; the popular vote has confirmed the choice of logo.

Year and the date of the election reflected, in addition to the hotline information center of the CEC, which will begin to work for a month and a half before the election — is the last four digits of a single multi-channel number (8 800 707 2018). In Rostelecom said that the line will be able to simultaneously take about five thousand calls in calls will also make use of the robot.

Later, in an interview with reporters, Pamfilova noted that the information campaign will begin as soon as will be published the decision on purpose of elections. She said that in disseminating information about elections, the CEC intends to use «all available channels, starting with traditional media, outdoor advertising, to new media.» The organization of this work laid a total of about 770 million rubles.

The Deputy head of the Central electoral Commission Nikolay Bulaev has informed RIA Novosti that the CEC has already signed contracts for execution of works on informing about the upcoming presidential elections, they provide for the production of visual materials, their promotion on the Internet.

In addition there is a contract for the organization as a reference centre where voters can apply for a single free number to know the polling station where they can vote, even from outside the place of permanent registration. As reported Bulaev, the center will begin to work in 45 days before the election on 31 January.

The Russian presidential election to be held on 18 March 2018, the campaign is supposed to start in December 2017.

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