Brewers told about the consequences of labeling beer

© RIA Novosti / Alexander Wolfparade in Photobacterium draught beer. Archival photoBrewers told about the consequences of labeling beer© RIA Novosti / Alexander Wolfparade the image Bank

The introduction of labelling of beer will not solve the problem of illegal alcohol market, but will worsen the situation in the brewing industry, as it can increase the production costs of brewers and reduce the production of beer, said Executive Director of the Union of Russian brewers (SRP), Vyacheslav Mamontov.

In may, the President of the Russian consumer associations of the National Union of consumer protection (NSZPP) Pavel Shapkin proposed to introduce the obligatory labeling of beer or a special Federal excise stamps, as it happens with other alcoholic beverages. Monday Shapkin has again taken this initiative by proposing to introduce labelling of beer from 1 July 2018.

According to the Chairman NSZPP, the bill now being finalized and will soon be submitted to the state Duma Deputy Gennady Onishchenko. According to Shapkina, this measure will allow to protect consumers from counterfeit products, to monitor the payment industry in excise duties and bring to the Russian budget an additional 50 billion rubles a year.

«Initiative on introduction of labeling of beer Federal special and excise stamps are unfounded and lead to the creation of new administrative barriers, which will contribute to the deterioration of the situation in the brewing market,» said RIA Novosti Executive Director of the Union of Russian brewers.Mamontov noted that the main purpose of the labelling of alcohol — reduction in the volume of the market of illegal alcohol. At the same time, he recalled, the introduction of excise stamps for spirits are unable to solve the problems of the illegal market.

«Marking cannot prevent the possibility of gray market or its development. Thus, the feasibility of additional controls no,» said the Executive Director of the PSA.

In addition, continued Mammoths, now market participants — including producers of beer — work in the uniform state automated information system (USAIS) control of production and turnover of alcoholic products.

«The system of USAIS allows you to track the movement of the brewing products from production to sales», — said the Agency interlocutor.

Expenses and losses

The evaluation of the PSA, cost of machines for labelling on beer products is around 350 thousand euros apiece. «Thus, the introduction of labelling will require significant investment and expenditure on equipment, in fact brands, software, changing business operations and integration of information systems», — said Mamontov.

In addition, the labeling of beer can lead to a «slowdown in the speed of production lines and reduce the efficiency of production, increase in cost and a substantial increase of product cost on the shelf».

«The volume of the beer market is billions of units per year, so the additional costs of market participants only on the acquisition of marks can be in the tens of billions of rubles a year, not to mention the investment in equipment,» said Executive Director of the PSA.

The interlocutor of Agency has reminded that in 2017, a ban on the production and sale of beer in PET containers larger than 1.5 liters. Given this factor, and a reduction in consumer demand, the state of the industry in the case of growth of prices and costs might be further exacerbated. In this case, according to the PSA, perhaps even the closure of small and medium enterprises, for whom «such costs can be exorbitant».

Finally, because of the speed reduction and power lines can decrease the volume of beer production — the Union believes that the loss of production volumes in the industry (taking into account the factor of seasonality in production and beer consumption) can be up to 10%. «This will lead to a further reduction of the beer market and related industries, reduce tax revenues,» said Executive Director of the PSA.

«The Russian brewers Union opposes the initiative on the introduction of special marking of excise stamps for beer products, said it was excessive and could have a significant negative impact on the development of the brewing industry and the development of related industries — agriculture, manufacturing, packaging and other», — concluded the Mammoth.Brewers told about the consequences of labeling beer© RIA Novosti, Infografiken sobriety of the Russian regions