Experts told about the Russians ‘ spend on Christmas gifts

© RIA Novosti / Alexander Krauledat in fotomontaggi. Archival photoExperts told about the Russians ‘ spend on Christmas gifts© RIA Novosti / Alexander Krajevima the image Bank

About one fifth of the borrowing clients of microfinance institutions (MFIs) in Russia before the New year, we take on presents a research of the company «Home money».

«Often before the New year, clients take loans in order to make the gifts yourself and your loved ones – 20% of the total volume of pre-Christmas orders», — stated in the study at the disposal of RIA Novosti.

The most popular purchases among clients of MFIs, according to the «house money» are the cosmetics and perfumes – about 35% of borrowers choose this gift for their loved ones, 25% will give a smartphone about 15% — small household appliances, 12% of respondents will give clothes or shoes (of which about 40% of a coat of inexpensive furs), 8% is jewelry or watches, 5% named other gifts, among which there are animals, plants, theater tickets, books, skates and skis.

«According to the survey of MFI borrowers that issued the demand, 45% of the approved loan amount are going to spend on gifts, another 40% on the Christmas table, 15% on entertainment during the holidays (cinema, theatre, restaurants and cafes),» the analysts explain.

Microfinance market, according to the study, has a definite seasonality, and December is the month in which the demand for loans among the population reaches its maximum value. «The number of loans issued in the period from 14 to 30 December, two weeks before the New year, increased by an average of 30% compared to other months, which in absolute terms is about 2.8 million loans,» the analysts estimated.

The amount of the requested loan before the holidays increased by an average of 5-10% and currently in absolute terms is around 27-30 thousand rubles, according to a press release.