Happy New year Muscovites on Novy Arbat will congratulate the giant Santa Claus

© RIA Novosti / Maxim to Aminopherase in photosangelina New Arbat in MoscowHappy New year Muscovites on Novy Arbat will congratulate the giant Santa Claus© RIA Novosti / Maxim to Aminopherase the image Bank

. On the facade of one of the buildings of New Arbat at the end of December will be a giant Santa Claus, who will congratulate Muscovites and guests of the capital with the upcoming holidays, according to the organizers congratulations to the communication group LBL.

«Happy new year Muscovites and guests of the city during the holidays, congratulate a giant Santa Claus, whose image appears on the facade of the house №28 on Novy Arbat. Santa Claus larger than 12 metres will decorate the street — digital media support so a new year’s theme,» say the organizers.

The organizers believe that the idea of decorating New Arbat new year’s card on the media façade will be a pleasant surprise for many.

«One of the first in Moscow to master the media facades of the beginning of the communication group LBL: Hydroproject, Ostankino tower, digital design for the shopping center Yerevan Plaza, the social media façade at the Central Telegraph office, Mozhaisk and Leningrad highway, and now three huge screen on Novy Arbat,» — said in the message.

 

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