Russian cartoons and movies will be offered in Saudi Arabia, said in a REC

© RIA Novosti / Artem Gianettino. Archival photoRussian cartoons and movies will be offered in Saudi Arabia, said in a REC© RIA Novosti / Artem Zhitenev

Russian export center (REC) details will work with partners from Saudi Arabia, the export of Russian media production, ready to bring the cartoons, TV series and movie, told RIA Novosti Director of international trade promotion group REC Mikhail Mamonov.

Yesterday in Riyadh hosted a business mission of Russian agricultural companies. A number of business trips from Russia is planned for early 2018.

Cinemas in Saudi Arabia was banned in the early 1980-ies. The citizens of this country basically went to watch a movie in neighboring Bahrain. More recently, however, the General Commission for audiovisual media to start issuing licenses to theaters, the first one will open in March 2018. It is expected that by 2030, the Kingdom will operate more than 300 networks of cinemas which will show movies to the public for more than 2 thousands of screens.

Development program of Saudi Arabia by 2030 envisages a significant growth of the entertainment industry, forcing the Kingdom to withdraw from the extremely conservative policy of separate existence of men and women. For the first time in many years this year in the Kingdom were held concerts of famous Arab and international pop stars.

«If Saudi Arabia is ready to work with us in a bilateral format such separate business mission, then we will bring them animated content, and serial meter, meter and cinemas,» said Mamonov.

He explained that such a visit requires a detailed study.

«Our companies are not as powerful as Pixar or Disney, they have a very finicky use of resources. That is, when they go to the international exhibition, they understand the audience and know what to expect. When they go to the bilateral business missions, they are entirely dependent on partners, they have no opportunity to zahedzhirovat consider several partners,» said Mamonov.

«Therefore, the task of the REC is to thoroughly discuss with the Saudi partners of the potential market. But we are interested. Media content export interesting», — said the Agency interlocutor.

Experience media export

REC has signed a Memorandum with the «Soyuzmultfilm», the agreement with the Association of animated film. Russian cartoons interesting for a foreign audience of the good Soviet school, in addition, Russia is still alive school hand drawn cartoons, Mamonov said in an interview with RIA Novosti.

For example, «Masha and the bear» is in the top 5 entertainment brands in the world. This cartoon is very popular in China and the middle East. Earlier, the head of REC Petr Fradkov explained to RIA Novosti the popularity of the cartoon that «Mary has a very good handkerchief.» «It’s an entirely different way», he added.

RECs was not limited to promotion only Russian cartoons and lucky to Cannes, «Trotsky» and «ordeal». According to Mamonov, the interest was huge. «All this took place under the title «Russian digital revolution». We put emphasis on the word play: on the one hand, this year we celebrate the 100th anniversary of the revolution, on the other — emphasize the qualitative leap in the content in the stories of our producers,» he said in an interview with RIA Novosti.

REC intends to increase next year the number of such exhibitions.

In addition, the REC intends to explore and work with Netflix site to promote her domestic media content.

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