Mail.Ru Group will acquire eSports organization ESforce

© RIA Novosti / Evgeny to Betemporary in fotobanka office Archival photoMail.Ru Group will acquire eSports organization ESforce© RIA Novosti / Evgeny to Betemporary the image Bank

Mail.EN Group acquires 100% eSports organization ESforce, the purchase price at closing will be $ 100 million, according to the message Mail.Ru Group.

«Mail.Ru Group announces the signing of an agreement to acquire 100% of ESforce, one of the largest eSports organizations in the world. The agreement was signed on 19th January 2018 and expected to be completed in the first quarter of 2018, it requires coordination with third parties. Mail.Ru Group will acquire 100% ESforce for money. The purchase price at closing will be $ 100 million, which includes settlement of all the debts», — stated in the message.

Also at the end of 2018 will be made the payment, the amount of which will depend on the achieved KPIs on specific financial and operational goals. It is assumed that the size of the payment will be about $ 20 million. The company notes that the market of e-sports continues to grow very rapidly — thus, according to Superdata, in 2018 it will amount to about $ 1.6 billion, and the size of the audience reaches 300 million users.

The company ESforce including owns eSports teams in the world level and SK Gaming, resources on eSports and Yota Arena in Moscow, service portals for sharing in-game items CS:GO Lounge and dota2 Lounge, and a manufacturer and distributor of clothing and accessories for eSports Fragstore, present in 20 countries.

In 2017, the audience within the holding company amounted to 116 million users, number of sessions has reached 440 million users of streaming platforms have been viewed more than 120 million hours of online broadcasts. According to forecasts, the revenue in 2017 will be about $ 19 million, showing an increase of approximately 2.5 times compared to the previous year.

«The global market for eSports continues to grow incredibly rapidly: according to some projections, over the next decade, it will overtake traditional sports market. ESforce – one of the world leaders in leading positions in all key areas. We are pleased that the talented team who built this business in its entirety will remain with the company. New acquisition Mail.Ru Group one obvious way to fit the strategy; we will use our advantage in social networking and gaming area to make success ESforce even more impressive. Believe that this purchase meets all of our key strategic priorities» — given in the message words of the General Director Mail.Ru Group Boris dobrodeeva.