The cult Che: why the Latin American revolutionary has become a pop icon

© Photo : courtesy of the Embassy of the Republic of Cuba in Cubinski revolutionary Ernesto Che GuevaraThe cult Che: why the Latin American revolutionary has become a pop icon© Photo : courtesy of the Embassy of the Republic of Cuba in Russia

Ninety years ago, was born the leader of the Cuban revolution and the main romantic hero of Latin America Ernesto Che Guevara. Even after half a century after the death of the Comandante enjoys great popularity around the world. RIA Novosti understood as mass culture has made a revolutionary in the publicized glamorous character.

Heroic partisans

«My dreams know no bounds, while the bullet will not interrupt their mission,» said Che Guevara, as if anticipating his own death. In 1967, the world lost a bright politician, but was elevated to pop icon. Although in reality, the legend of Che Guevara was born a little later.

It seems that the commander finally turned into an abstract symbol. «Che killed twice: first as a machine gun Sergeant Teran, then millions of portraits,» — said the French philosopher Régis Debray.

Today Intrusive commercial way pushed into the background the socialist ideas of Che, which was once so popular. However, for young rebels who want to identify with the tragic and romantic heroes of the past, Che is still «very much alive».

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