The Federation Council supported the law to increase advertising time on television

© Fotolia / Dmitriy Karelin TV. Archival photoThe Federation Council supported the law to increase advertising time on television© Fotolia / Dmitriy Karelin

The senators on Saturday voted to re-by law to increase the limit of ads in a one-hour television programs, from 15% to 20%.

The first time a document is only scored 85 votes of senators, that is half.

However, a number of senators said that and left the room, and asked to re-vote. In the end, the document was supported by 112 votes.

During the discussion of the law perspectives are divided. The speaker of Council of Federation Valentina Matvienko said that «due to the lack of advertising in children’s programs they were «washed» from Prime time». The amendments will also allow us to direct additional funds to create programs for children.

The Deputy head of the Federation Council Committee on legislation and state construction Yelena Afanasyeva, on the contrary, believes that the abundance of advertising creates from the Russian «consumer society», and the children after viewing commercials distracted by bright images of the products and can’t tell you what was shown after the film.

As a result, 24 senators voted against the law, 17 abstained

The authors of the bill were made by deputies of the state Duma from «United Russia» Anton Gorelkin and Marina Mukabenova, who proposed to increase the limit of ads on television from 9 to 12 minutes per hour.

In addition, it was proposed to set a day limit the duration of advertising and the interruption of TV commercials: not more than 15% of broadcasting time during the day. If the channel broadcasts 24 hours a day, advertising in television and interrupting their advertising should not exceed 216 minutes per day.

According to the developers, the proposed bill will enable the spread is the broadcasters most effectively allocate the amount of advertising time during the day. Thus by establishing a daily limit will not increase daily amount of advertising, therefore advertising the daily load of viewers will remain the same.

The bill also proposes a ban on advertising of goods not designed for children, children’s and educational telecasts.

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