RT has won four gold awards «MediaBrand»

© RIA Novosti / Ilya Petliurite in photobacteria of the TV channel RT in Moscow. Archival photoRT has won four gold awards «MediaBrand»© RIA Novosti / Ilya Petliurite the image Bank

The RT won four gold and three silver awards of the Russian award «the Media», which is awarded for achievements in the field of television marketing, promotion and design, said on Friday the press-service channel.

Advertising campaign RT «bring down on us» (Blame it on us), launched in 2017 in the Russian airports, as well as in London, won in the nomination «Best off-air promotional campaign». The campaign became viral in social networks and has caused a resonance among the world’s media, said the TV channel.

«Promotional specifier RT on presidential elections in France won gold in the category «Best video news program, special issues or special report», — said the press service of the RT.

In the category of «Most original» promo was the best video created in the style and technology of the early twentieth century as part of a major multimedia project #Romanovs100, the centenary of the execution of the Royal family. First place in the nomination «the Best design using modern technology» got a panoramic video taken in the framework of the project #1917LIVE — Twitter historical reconstruction of the events of 1917 in Russia, said in a press release from the channel.

«The silver medal was awarded to the RT series of commercials about the famous football coach Jose Mourinho, the legendary Danish goalkeeper Peter Mahele and the famous English football player Stan Collymore who have joined the team of channel for coverage of the 2018 world Cup in Russia. Second place was awarded to the RT video in support of Russian players, as well as viral video channel, in which the «Russian hackers» hacked into Christmas,» — said the press service.

In 2017, RT won the main prize of the award «the Media» in two category. The channel also won a special award, awarded during the annual awards of the Russian Union of journalists «Golden pen» and «Runet Award». In addition, RT — the first Russian TV channel nominated six times for the prestigious Emmy award. RT was also awarded the main award of the festival in Monte Carlo and won People’s Voice Award — people’s choice voting «Internet Oscar» Webby Awards. RT — the repeated prize-winner New York Festivals and PromaxBDA, one of the most prestigious international awards in the field of promotion, marketing and design.

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