Sberbank has launched a mobile operator under the new brand «Bermoral»

© Depositphotos / OlezzoSimonaДевушка talking on the phone near the car. Archival photoSberbank has launched a mobile operator under the new brand «Bermoral»© Depositphotos / OlezzoSimona

Sberbank 26 Sep launched its mobile operator in the industrial regime under the new brand «Bermoral», told journalists the first Deputy Chairman of Russia’s largest Bank, Lev Khasis.

«Today is a big day for us. After a significant period of testing, today we are launching our project in the field of development communications in the industrial mode. In this regard, we translate it from the time the brand that we used during testing in a constant — «Berelain» he said at the presentation of the mobile operator of the Bank.

The stability of the communication will be provided through the network of Tele2, and also developing «Spermophilus» technology seamless communication environment. However, Khasis said that the Bank hopes to cooperate with other operators in the provision of infrastructure.

«Run «Spermophile» on the Tele2 network allows the Bank to offer clients sophisticated personalized product with additional value. Sberbank gets the opportunity to merge financial and Telecom services, making cross-proposals and link them with their loyalty programs and online services», — commented General Director of Tele2 Sergey Emdin.

Mobile virtual operator of the savings Bank from today will be available to 4 regions of Russia — Moscow, St.-Petersburg, Moscow and Leningrad regions. Until the end of 2018 they will be joined by 13 subjects of the Russian Federation: Tula, Tver, Bryansk, Ryazan, Kaluga, Smolensk, Kostroma, Voronezh, Belgorod, Lipetsk, Kursk, Tambov and Orel region.

«Bermoral» will offer users the option to customize a rate to fit your requirements by selecting the necessary amount of mobile Internet, mobile applications and minutes of conversation. The cost of the minimum package of services at the time of launch will be 200 rubles for 150 minutes of talk, 3 GB Internet and 50 SMS messages with the possibility of reducing the cost of communication to zero when you use other banking and non-banking ecosystem services of the savings Bank and payment of the services by the bonuses loyalty program of Sberbank. To obtain a SIM card and connect to the cellular operator in any branch of Sberbank in the regions concerned or to order the SIM card on the website of the new mobile operator.

Sberbank launched a pilot project of mobile virtual operator called «let’s Talk» in March of 2017, in Saint-Petersburg and Leningrad region. In February 2018, the trial plan was launched in Moscow.