Russia needs to actively work in the media market in the Barents region, says expert

© RIA Novosti / Anton to Deniability in fotobabbles sea. Archival photoRussia needs to actively work in the media market in the Barents region, says expert© RIA Novosti / Anton to Danilovmarat the image Bank

Russia needs to create a popular and credible media resources abroad, primarily in the Barents region, where already work for foreign media in the Russian language, said the head of the center for environmental consulting and monitoring «Pomor» Timothy Surovtsev on the forum of environmental journalists «EKO-Media-Parents-2018».

The three-day forum for media of the countries of the Barents region, which will include discussions, presentations, and reports on topical issues of modern media writing about the environment, has opened in Murmansk on Monday.

According to Surovtseva, currently on the market the national media, a growing number of media – in just six months, the number of registered mass media in Russia increased by a thousand, despite the fact that last year the number fell by 4%.

Also today, the Russian media are striving to enter the international arena, as evidenced by the increase in the number of permits for the dissemination of information abroad. Today, the Russian media broadcasts in 163 languages in less than two years their number has increased by 50%. There was media in Danish, Icelandic, Romanian, Russian, and even Catalan.

«However, in the Barents region statistics sadder. For example, in Norway, about 10 media that broadcast in Russian. They are active and conquer the audience,» explained Surovtsev. Approximately the same situation, according to him, is observed in Finland where the Consulate is working in social networks, contests and lotteries.

«We don’t have a popular resource, which would be in demand. Task – to make the voice of Russian media abroad has become stronger, the credibility of our news has grown to be seen as equal,» said Surovtsev.

The organizers of the forum «ECO-Media Barents-2018» was organized by the Association of environmental journalists «EKO-press» ANO «POMOR» in conjunction with the relevant committees of the RF Public chamber, the Union of journalists of Russia, Ministry of natural resources and the administration of the Murmansk region with the support of leading Russian media. The forum will be held for three days in Murmansk and Kirkenes.