Medvedev welcomed the guests days of advertising, noting its social role

© RIA Novosti / Ekaterina to Stuckinarut in fotoreceptor of the government of the Russian Federation Dmitry Medvedev. Archival photoMedvedev welcomed the guests days of advertising, noting its social role© RIA Novosti / Ekaterina to Stuckinarut the image Bank

Prime Minister Dmitry Medvedev welcomed participants and guests of Days of advertising in Moscow, members of the Association of communication agencies of Russia, noting the role of social advertising, according to the website of the Cabinet of Ministers.

In his greeting the head of the government noted that the domestic advertising industry has come a long way to become truly professional, generate consumer demand, stimulate economic growth, to influence on improving people’s lives.

«Of course, advertising is not the only way to achieve business goals. Today, it plays a crucial social role – provides assistance to orphanages, disabled people, charity organizations, promoting sport and a healthy lifestyle, calls for the care of loved ones,» — said in greeting.

Medvedev said that the advertising industry continues to attract talented, gifted specialists. Advertising of our time is a very thin, subtle mix of creative ideas and new technologies that allow you to work with the target audience in different formats.

The head of government said that the use of innovations in the field of advertising actively contributes to the Association of communication agencies of Russia. He also noted the importance of the fact that the Association helps to establish a dialogue between advertisers, agencies, media and authorities.

The Prime Minister wished all happiness and prosperity, and to participants and guests of days of advertising in Moscow – interesting discussions and productive work.

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