Kuban is counting on the support of tour operators in promotion of the resorts

© RIA Novosti / Vitaly to Timepiece in Photobacterium on the beach in the village of Lermontovo Krasnodar region. Archival photoKuban is counting on the support of tour operators in promotion of the resorts© RIA Novosti / Vitaly to Timepiece the image Bank

Over 200 major players in the tourism business arrived to the jubilee international forum SIFT in Sochi, Krasnodar region relies on the support of partners-tour operators in promoting their resorts, told reporters the Governor Veniamin Kondratiev.

«At the jubilee international forum brought together over 200 major players in the tourist business. Sochi has once again become the venue of significant events here leading resort company in the country. For 5 years, SIFT has become one of the best venues in Russia for presentation of the capabilities of the industry, exchange of experience and best practices. And we certainly have much to tell,» said Kondratev.

He recalled that every year the tourist flow to resorts in Krasnodar region. «It is very important that a growing number of tourists in low season. This helps the program «southern resort», which we launched in 2017. The enterprises participating in the off-season provide significant discounts, thereby increasing the load to 10%,» — said the Governor.

According to him, the authorities together with businesses working to improve the quality of services. «Kuban is a leader in the country according to the classification of accommodation facilities and beaches. 100 kilometers of the beach areas we intend to lead to a single appearance, in accordance with the specifics of their territories, but with strict observance of safety requirements. The second year are actively working to implement the standard «all inclusive» practice gives a positive result: it employs 46 hotels, their loading into the season reaches 100% and at least 80-90% in the off-season,» — said the head of the region.

He noted that the tourist needs not only of contemporary conditions of rest and treatment, but also experience. «Therefore we count on the support of partners-tour operators in the promotion of resorts of Krasnodar region», — concluded the Governor.